Finding the right prospects, in the right companies, at the right time is the hardest part of revenue growth. Your AI agent turns hours of research into minutes — and helps you build pipelines that are qualified, targeted, and ready to engage.
Defining Your Ideal Customer Profile
Before you can find great leads, you need to clearly define who you're looking for. If you're fuzzy on your ICP (Ideal Customer Profile), your agent can help you sharpen it.
Example — ICP Workshop
"Help me define my ideal customer profile. Our product is a project management tool for creative agencies. Ask me questions to narrow it down, then summarise the ICP in a format I can use for prospecting."
Example — ICP Refinement
"Here's our current ICP: B2B SaaS companies, 50-200 employees, growth stage, US-based. Help me identify the top 5 job titles we should be targeting and what their biggest day-to-day frustrations are likely to be."
Building Targeted Prospect Lists
Your agent can help you identify the types of companies and people that fit your ICP — using public information, industry knowledge, and smart reasoning.
Example — Industry Targeting
"Give me a list of 15 mid-size logistics companies headquartered in the US Southeast. For each, include: company name, estimated size, and what type of technology they likely use."
Example — Role Targeting
"What job titles should I target at a 300-person manufacturing company if I'm selling a workforce safety compliance platform? List the titles and explain why each one matters."
Example — Event-Based Prospecting
"Find companies in the fintech space that have announced funding rounds or new product launches in the last 30 days. These are companies likely hiring and spending."
Connect Your Lead Tools
If you have access to a prospecting tool like Apollo, LinkedIn Sales Navigator, or Hunter.io, you can give your agent the API key to query them directly. See Custom Workflows to learn how.
Lead Enrichment & Research
You have a name and a company — now what? Your agent can fill in the gaps quickly and give you everything you need to personalise your outreach.
Example — Enrich a Lead
"Research Jane Smith, Head of Operations at GlobalRetail. Give me: her LinkedIn summary, any public statements or interviews, what her priorities are likely to be, and what opening line would resonate with her."
Example — Company Deep Dive
"Research TechBridge Inc. Tell me: their product, growth trajectory, tech stack signals, recent news, and any indication that they might need a better data infrastructure solution."
Writing Outreach Sequences
Great lead gen doesn't stop at the list — it's about converting that list into conversations. Your agent can write entire multi-touch outreach sequences personalised to segments or individuals.
Example — Segment Sequence
"Write a 4-touch email sequence targeting HR Directors at companies with 100-500 employees. Our product automates employee onboarding. Touch 1: cold intro. Touch 2: value stat. Touch 3: social proof. Touch 4: breakup email."
Example — Personalised First Line
"I'm emailing 10 prospects tomorrow. For each one below, write a personalised first sentence based on something specific about them or their company. [paste list of names + companies]"
Inbound Lead Qualification
Not all leads are created equal. Your agent can help you quickly assess whether an inbound lead is worth pursuing and how to prioritise your response.
Example — Quick Qualification
"A lead just filled out our contact form. Here's what they said: [paste form submission]. Based on this, rate their fit 1-10, explain why, and suggest how I should respond within the next hour."
Example — Prioritise Inbound
"Here are 6 inbound leads from today. Score and rank them based on company size, industry fit, and urgency signals. For the top 2, draft an initial response I can send right now."
Market Mapping & Segment Analysis
Before launching a campaign, it helps to understand the landscape. Your agent can help you map a new market segment, identify TAM, and surface whitespace opportunities.
Example — Market Overview
"I'm considering targeting the independent insurance broker market in the US. Give me a market overview: estimated size, technology adoption levels, common pain points, and the top 3 reasons they switch technology providers."
Take It Further
Lead gen is most powerful when it connects to your full sales motion. Pair this guide with OpenClaw for Sales People for end-to-end coverage — from prospect identification to close.
For automating lead enrichment with external APIs (like Hunter.io, Clearbit, or Apollo), see the Custom Workflows guide.